The Drum will cover Shoptalk 2025, focusing on its new track, The New Market, which addresses the evolving retail media landscape and customer journeys. This year’s event underscores the growing power of retail media networks, potentially surpassing TV ad revenues by 2028. Over 50 senior executives from brands, retailers, and platforms will explore crucial industry questions around customer data use, the role of AI, and the integration of sustainability in retail business models. The discussions reflect major trends impacting modern marketing, such as omnichannel experiences and innovations in payments and supply chain operations.
The New Market track at Shoptalk 2025 will explore the evolution of retail media, gathering over 50 senior executives to address pressing industry questions.
Retail media networks are becoming powerful, with projections suggesting they could surpass TV ad revenue by 2028, highlighting the importance of Shoptalk's new focus.
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