Ad Net Zero, a trade organization founded in the UK in late 2020, supports an it-takes-a-village approach to combating climate change.Members from across the supply chain include the 4A's, ANA, IAB, Cannes Lions, Dentsu, Havas, Omnicom, Unilever, Reckitt, PubMatic and Index Exchange.The group is calling for cross-industry collaboration to reduce advertising's overall carbon footprint through efforts such as cutting down on nonessential travel and establishing cross-discipline "green team" working groups to drive awareness and change at the company level.
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