A creative message like 'Hey, Sarah' feels right as an email greeting, for example, and oh so wrong when placed in a display ad.
First, marketers are becoming more selective about the open web. They are removing lower-quality inventory from their campaigns, and, to continue audience targeting, they are exploring curated audiences, which use data matching to improve fidelity over a purely third-party cookie approach. Second, Privacy Sandbox testing is in full swing...The good news? Chrome's cookieless traffic outperforms Safari's cookies.
[
add
]
[
|
|
...
]