Publishers are trying to maximize their share of demand by initiating up to 30 million ad auctions per second, yet many DSPs ignore the majority of these requests.
‘No DSP - not one - that listens to 30 million bid requests per second.' This shows that greater auction density does not equate to better monetization for publishers.
Despite the chaotic landscape with rising Ads.txt entries and bid duplication, the industry's players are behaving rationally – buyers protect themselves while publishers seek to thrive.
The average DSP only processes about 3 million queries per second, indicating a focused approach in managing vast amounts of advertising requests.
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