Target's advertising revenue grew significantly in 2024, largely due to its digital media business, Roundel, which generated $649 million, a 24% increase. Roundel is expected to double in size over the next five years, reflecting its potential impact on Target's overall strategy. In Q4, Roundel contributed around $190 million, marking a 14% YoY increase, supporting Target amid consumer sensitivity and a trade war. Additionally, Target is aligning Roundel with its social commerce and membership programs to enhance growth, despite facing external market challenges.
"Roundel helped drive ‘significant profitable growth’ for Target across an otherwise challenging 2024, reflecting the larger role retail media plays during key periods."
"Executives expect Roundel’s size could double in the next five years, highlighting the growth potential of Target’s advertising revenue streams amid market challenges."
Collection
[
|
...
]