"We don't sell or license our ACR. It's there to help publishers make programming decisions and to help advertisers make media planning decisions, such as targeting more precise audiences. It's part of our competitive data offering, so it has to stay on our property - it can never leave."
"Although buyers often get more data from sellers when they buy directly, they nonetheless face challenges in obtaining consistent impressions data through programmatic channels, where the bidding environment lacks transparency."
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