#ad-spending
#ad-spending

US Political TV Ad Spending to Soar in 2024

U.S. political advertising spend is expected to increase by 30% in 2024 to reach $12.32 billion, with TV media receiving the majority of the ad dollars.

Digital platforms like Meta Platforms and Google are predicted to see a significant spike in political ad spending, with a growth rate of 156%. [ more ]

Newsmax

morepolitical-advertising

US Political TV Ad Spending to Soar in 2024

U.S. political advertising spend is expected to increase by 30% in 2024 to reach $12.32 billion, with TV media receiving the majority of the ad dollars.

Digital platforms like Meta Platforms and Google are predicted to see a significant spike in political ad spending, with a growth rate of 156%. [ more ]

Digiday

1 month ago

'There's not enough money to go around': Agency execs sound off on promises of burgeoning retail media landscape

Retail media network landscape is expanding rapidly, with a focus on leveraging first-party data and ad opportunities.

Retail media is expected to make up a significant portion of digital ad spend, reaching $140 billion this year. [ more ]

Miami Herald

1 month ago

Analyst revamps Meta stock price target on ad data

Social media outages can be costly in terms of lost advertising revenue and user engagement.

Facebook and Instagram are top choices for marketing, reaching billions of users globally. [ more ]

Digiday

2 months ago

While advertisers are playing it cool, they're hesitant to unleash their budgets on TikTok

Some advertisers are considering pulling their spending from TikTok due to political uncertainty.

Advertisers are advised to wait and see before making any drastic moves regarding their ad spending on TikTok. [ more ]

Digiday

3 months ago

Confessions of a media buyer on 'shake up of rep support' as platform spend asks get 'aggressive'

Ad buyers' relationships with platform reps are dependent on their ad spending.

Platform reps are looking for more predictability in ad spending this quarter. [ more ]

Digiday

3 months ago

Digiday+ Research: A snapshot of the agency business in 2024 (spoiler: agencies see a rebound ahead)

Agencies expect ad spending to bounce back in 2024 after a tough 2023.

61% of agency professionals agree that advertisers will spend more this year, compared to only 22% who disagree. [ more ]

Newsmax

US Political TV Ad Spending to Soar in 2024

U.S. political advertising spend is expected to increase by 30% in 2024 to reach $12.32 billion, with TV media receiving the majority of the ad dollars.

Digital platforms like Meta Platforms and Google are predicted to see a significant spike in political ad spending, with a growth rate of 156%. [ more ]

Digiday

3 months ago

'Stability with transformation': Insights into the turbulent landscape of 2024 advertising

Uncertainty is expected to persist in the marketing industry throughout 2024.

Ad spending is projected to remain resilient with growth rates ranging from 4.4% to 10% across different regions. [ more ]

Mediapost

Brian Wieser Boosts Ad Outlooks Nearly A Percentage Point

Brian Wieser is upgrading his ad spending outlooks for 2023 and 2024 by nearly a percentage point each.

Wieser attributes the upward revisions to better-than-anticipated growth in U.S. ad spending during the third quarter. [ more ]

Newsmax

Privacy technologies

US Political TV Ad Spending to Soar in 2024

U.S. political advertising spend is expected to increase by 30% in 2024 to reach $12.32 billion, with TV media receiving the majority of the ad dollars.

Digital platforms like Meta Platforms and Google are predicted to see a significant spike in political ad spending, with a growth rate of 156%. [ more ]

Exchangewire

Marketing tech

AlgoriX Sees over 100% Ad Spend Growth in Europe During Black Friday Week

Total worldwide ad spending on the AlgoriX Exchange increased by 30% YoY during Black Friday Week.

Europe had a growth rate of over 100% in ad expenditure, driving the surge in spending. [ more ]

AdExchanger

Marketing tech

CTV Isn't Just The Evolution Of TV - It Brings Unique Advertising Potential | AdExchanger

Advertisers are shifting ad dollars from linear TV to connected TV (CTV) due to increased control over targeting and measurement.

CTV advertising is growing at a faster pace than can be explained by its growth in viewership. [ more ]

Exchangewire

AlgoriX Sees over 100% Ad Spend Growth in Europe During Black Friday Week

Total worldwide ad spending on the AlgoriX Exchange increased by 30% YoY during Black Friday Week.

Europe had a growth rate of over 100% in ad expenditure, driving the surge in spending. [ more ]

Exchangewire

AlgoriX Sees over 100% Ad Spend Growth in Europe During Black Friday Week

Total worldwide ad spending on the AlgoriX Exchange increased by 30% YoY during Black Friday Week.

Europe had a growth rate of over 100% in ad expenditure, driving the surge in spending. [ more ]

AdExchanger

CTV Isn't Just The Evolution Of TV - It Brings Unique Advertising Potential | AdExchanger

Advertisers are shifting ad dollars from linear TV to connected TV (CTV) due to increased control over targeting and measurement.

CTV advertising is growing at a faster pace than can be explained by its growth in viewership. [ more ]

AdExchanger

CTV Isn't Just The Evolution Of TV - It Brings Unique Advertising Potential | AdExchanger

Advertisers are shifting ad dollars from linear TV to connected TV (CTV) due to increased control over targeting and measurement.

CTV advertising is growing at a faster pace than can be explained by its growth in viewership. [ more ]

Digiday

Agencies weigh positives and negatives to 2024 spending in an uncertain economy

2024 is expected to be a big year for ad spending due to the presidential election.

Uncertainty remains due to economic conditions and the move towards cookie deprecation. [ more ]

The Information

6 months ago