#ad-spending

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fromMarTech
1 month ago

Brands' retreat from Pride costs them credibility | MarTech

Brands losing credibility due to decreased ad spending and corporate engagement with the LGBTQ+ community amid shifting political climates.
fromThe Drum
2 months ago

Commerce media has arrived, but marketers are struggling to capitalize on it

‘Nearly half (48%) of surveyed marketers say they are already running commerce media campaigns, with 84% planning to increase investment within the next 12 months.’
Marketing tech
fromDigiday
2 months ago

Madison and Wall's Brian Wieser warns: the U.S. ad market is up, but the cliff's still there

Coming into the first quarter things seemed like they would be softer [compared to the same time the previous year, and it turned out they came out very strong.
Media industry
Marketing tech
fromEntrepreneur
2 months ago

The Stock Scaring Google, Meta, & NVIDIA | Entrepreneur

Artificial intelligence is reshaping industries, with Nvidia and Alphabet positioned to benefit.
The shift towards open web advertising is gaining momentum as privacy concerns grow.
Marketing tech
fromwww.morningstar.com
3 months ago

After Earnings, Is META Stock a Buy, a Sell, or Fairly Valued?

Meta's strong first-quarter earnings demonstrate resilience in ad spending amid macro headwinds.
The company's investment in AI-driven ad targeting enhances profitability and return on ad spending.
fromObserver
4 months ago

Google Faces Losing Temu and Shein Ad Revenue Due to China Tariffs

Alphabet's business model has protected it from tariffs, reporting significant revenue and profit increases in Q1 2025.
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