#ad-spending

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Marketing tech
fromwww.morningstar.com
3 weeks ago

After Earnings, Is META Stock a Buy, a Sell, or Fairly Valued?

Meta's strong first-quarter earnings demonstrate resilience in ad spending amid macro headwinds.
The company's investment in AI-driven ad targeting enhances profitability and return on ad spending.
Marketing tech
fromObserver
1 month ago

Google Faces Losing Temu and Shein Ad Revenue Due to China Tariffs

Alphabet's business model has protected it from tariffs, reporting significant revenue and profit increases in Q1 2025.
Media industry
fromModern Retail
2 months ago

'We've got to call their bluff': Amidst retail media spend scrutiny, advertisers pull out of negotiations

Increasing ad spend in retail media networks prompts concerns about transparency in negotiations.
Advertisers are pulling back due to perceived unfair negotiation processes.
Media industry
fromDigiday
2 months ago

Marketers and agencies grapple with divisions over who controls retail media spend

Executive dysfunction hinders brand advertisers' management of retail media investments despite rapid growth in the segment.
Podcast
fromRAIN News
3 months ago

Podcast ad spend +19% - benchmark metrics from Magellan AI

Podcast advertising saw a significant increase in spending, with a 33% rise in Q4 2024.
The report highlights the stability of top advertisers, with many consistent names from previous quarters.
fromDigiday
5 months ago

2024 was a trillion dollar year that signals slower days ahead

In 2025, digital ad spending, excluding political dollars, is projected to grow by 8.4%, a notable decline from 14.3% growth anticipated for 2024, sparking caution across the industry.
Marketing
fromEMARKETER
7 months ago

Instagram sees drop in publisher engagement, ad spend

As of Q3 2024, only 86% of publishers reported posting on Instagram, dropping from 91% a year ago, indicating waning appeal among publisher professionals.
Marketing tech
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