Commerce media has arrived, but marketers are struggling to capitalize on it
‘Nearly half (48%) of surveyed marketers say they are already running commerce media campaigns, with 84% planning to increase investment within the next 12 months.’
Madison and Wall's Brian Wieser warns: the U.S. ad market is up, but the cliff's still there
Coming into the first quarter things seemed like they would be softer [compared to the same time the previous year, and it turned out they came out very strong.