#ad-spending

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fromMarTech
3 weeks ago

Brands' retreat from Pride costs them credibility | MarTech

Brands losing credibility due to decreased ad spending and corporate engagement with the LGBTQ+ community amid shifting political climates.
fromThe Drum
1 month ago

Commerce media has arrived, but marketers are struggling to capitalize on it

‘Nearly half (48%) of surveyed marketers say they are already running commerce media campaigns, with 84% planning to increase investment within the next 12 months.’
Marketing tech
fromDigiday
2 months ago

Madison and Wall's Brian Wieser warns: the U.S. ad market is up, but the cliff's still there

Coming into the first quarter things seemed like they would be softer [compared to the same time the previous year, and it turned out they came out very strong.
Media industry
Marketing tech
fromEntrepreneur
2 months ago

The Stock Scaring Google, Meta, & NVIDIA | Entrepreneur

Artificial intelligence is reshaping industries, with Nvidia and Alphabet positioned to benefit.
The shift towards open web advertising is gaining momentum as privacy concerns grow.
Marketing tech
fromwww.morningstar.com
2 months ago

After Earnings, Is META Stock a Buy, a Sell, or Fairly Valued?

Meta's strong first-quarter earnings demonstrate resilience in ad spending amid macro headwinds.
The company's investment in AI-driven ad targeting enhances profitability and return on ad spending.
fromObserver
3 months ago

Google Faces Losing Temu and Shein Ad Revenue Due to China Tariffs

Alphabet's business model has protected it from tariffs, reporting significant revenue and profit increases in Q1 2025.
fromModern Retail
4 months ago

'We've got to call their bluff': Amidst retail media spend scrutiny, advertisers pull out of negotiations

I've had two clients walk away from JBPs this year with Walmart because they felt that they got so shook down.
Media industry
Media industry
fromDigiday
4 months ago

Marketers and agencies grapple with divisions over who controls retail media spend

Executive dysfunction hinders brand advertisers' management of retail media investments despite rapid growth in the segment.
Podcast
fromRAIN News
5 months ago

Podcast ad spend +19% - benchmark metrics from Magellan AI

Podcast advertising saw a significant increase in spending, with a 33% rise in Q4 2024.
The report highlights the stability of top advertisers, with many consistent names from previous quarters.
Marketing
fromDigiday
7 months ago

2024 was a trillion dollar year that signals slower days ahead

Ad spending is forecasted to grow slowly in 2025 after a post-pandemic boom, emphasizing caution in the advertising industry.
fromEMARKETER
10 months ago

Instagram sees drop in publisher engagement, ad spend

As of Q3 2024, only 86% of publishers reported posting on Instagram, dropping from 91% a year ago, indicating waning appeal among publisher professionals.
Marketing tech
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