#ad-spending

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#retail-media
Media industry
fromDigiday
3 months ago

Marketers and agencies grapple with divisions over who controls retail media spend

Executive dysfunction hinders brand advertisers' management of retail media investments despite rapid growth in the segment.
Marketing tech
fromThe Drum
1 week ago

Commerce media has arrived, but marketers are struggling to capitalize on it

Commerce media is now a core strategy for marketers, showing rapid adoption and investment growth despite complexities in implementation.
Media industry
fromDigiday
3 months ago

Marketers and agencies grapple with divisions over who controls retail media spend

Executive dysfunction hinders brand advertisers' management of retail media investments despite rapid growth in the segment.
Marketing tech
fromThe Drum
1 week ago

Commerce media has arrived, but marketers are struggling to capitalize on it

Commerce media is now a core strategy for marketers, showing rapid adoption and investment growth despite complexities in implementation.
more#retail-media
#digital-advertising
fromDigiday
2 weeks ago
Media industry

Madison and Wall's Brian Wieser warns: the U.S. ad market is up, but the cliff's still there

fromDigiday
2 weeks ago
Media industry

Madison and Wall's Brian Wieser warns: the U.S. ad market is up, but the cliff's still there

more#digital-advertising
#artificial-intelligence
Marketing tech
fromEntrepreneur
2 weeks ago

The Stock Scaring Google, Meta, & NVIDIA | Entrepreneur

Artificial intelligence is reshaping industries, with Nvidia and Alphabet positioned to benefit.
The shift towards open web advertising is gaining momentum as privacy concerns grow.
Marketing tech
fromwww.morningstar.com
1 month ago

After Earnings, Is META Stock a Buy, a Sell, or Fairly Valued?

Meta's strong first-quarter earnings demonstrate resilience in ad spending amid macro headwinds.
The company's investment in AI-driven ad targeting enhances profitability and return on ad spending.
Marketing tech
fromEntrepreneur
2 weeks ago

The Stock Scaring Google, Meta, & NVIDIA | Entrepreneur

Artificial intelligence is reshaping industries, with Nvidia and Alphabet positioned to benefit.
The shift towards open web advertising is gaining momentum as privacy concerns grow.
Marketing tech
fromwww.morningstar.com
1 month ago

After Earnings, Is META Stock a Buy, a Sell, or Fairly Valued?

Meta's strong first-quarter earnings demonstrate resilience in ad spending amid macro headwinds.
The company's investment in AI-driven ad targeting enhances profitability and return on ad spending.
more#artificial-intelligence
Marketing tech
fromObserver
1 month ago

Google Faces Losing Temu and Shein Ad Revenue Due to China Tariffs

Alphabet's business model has protected it from tariffs, reporting significant revenue and profit increases in Q1 2025.
Media industry
fromModern Retail
2 months ago

'We've got to call their bluff': Amidst retail media spend scrutiny, advertisers pull out of negotiations

Increasing ad spend in retail media networks prompts concerns about transparency in negotiations.
Advertisers are pulling back due to perceived unfair negotiation processes.
Podcast
fromRAIN News
3 months ago

Podcast ad spend +19% - benchmark metrics from Magellan AI

Podcast advertising saw a significant increase in spending, with a 33% rise in Q4 2024.
The report highlights the stability of top advertisers, with many consistent names from previous quarters.
fromEMARKETER
8 months ago

Instagram sees drop in publisher engagement, ad spend

As of Q3 2024, only 86% of publishers reported posting on Instagram, dropping from 91% a year ago, indicating waning appeal among publisher professionals.
Marketing tech
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