#ad-spending
#ad-spending

[ follow ]

3 Red-Hot Stocks to Acquire From a Prospering Internet Industry

Solid demand for digital offerings drives growth in the Zacks Internet - Content industry, despite significant macroeconomic challenges.

10 marketing predictions for 2025 as new era of productivity dawns

Marketing is projected to surpass $1 trillion in global ad spending in 2025 despite challenges for marketers.

Marketers must focus on efficiency and aligning with consumer values amidst a challenging landscape.

#digital-advertising

Traditional search will draw the largest amount of US ad dollars in 2024

Traditional search ad spending to lead US ad dollars at $90.73 billion in 2024.

Advertisers will spend more on social networks than traditional search by 2026.

2024 was a trillion dollar year that signals slower days ahead

Ad spending is forecasted to grow slowly in 2025 after a post-pandemic boom, emphasizing caution in the advertising industry.

Traditional search will draw the largest amount of US ad dollars in 2024

Traditional search ad spending to lead US ad dollars at $90.73 billion in 2024.

Advertisers will spend more on social networks than traditional search by 2026.

2024 was a trillion dollar year that signals slower days ahead

Ad spending is forecasted to grow slowly in 2025 after a post-pandemic boom, emphasizing caution in the advertising industry.

moredigital-advertising

#publishers

Media Briefing: Publishers' Q4 programmatic ad businesses are in limbo

Publishers are uncertain about programmatic ad spending in Q4 due to various market dynamics affecting predictions.

Instagram sees drop in publisher engagement, ad spend

Instagram's appeal to publishers is decreasing, with reduced posting frequency and ad spending.

Publishers are investing more in original content creation for Instagram despite overall decline.

The rise of WhatsApp Channels presents new opportunities for engaging audiences.

Media Briefing: Publishers' Q4 programmatic ad businesses are in limbo

Publishers are uncertain about programmatic ad spending in Q4 due to various market dynamics affecting predictions.

Instagram sees drop in publisher engagement, ad spend

Instagram's appeal to publishers is decreasing, with reduced posting frequency and ad spending.

Publishers are investing more in original content creation for Instagram despite overall decline.

The rise of WhatsApp Channels presents new opportunities for engaging audiences.

morepublishers

Influencer spending increases in Q4 after election blackout as brands integrate channels, commerce

Marketers anticipate rising influencer marketing ad spending post-election despite economic pressures.

Senate Democrats' sneaky advantage in 2024

Democrats have significantly outspent Republicans in key Senate races, despite Republicans having a more favorable seat map.

#retail-media

Ad agencies warn of retail media's "diminishing returns"

Ad agencies caution clients about the strategic allocation of retail media spending due to rising costs and lack of standardized metrics.

Optimistic marketers increase expected ad spend | MarTech

Buyers are more confident in 2024 ad spending, increasing projections to +11.8%.

Retail media investment is growing significantly, from +21.8% to +25.1%.

Shift towards established KPIs and strategic optimization highlights industry evolution amid economic recovery.

'There's not enough money to go around': Agency execs sound off on promises of burgeoning retail media landscape

Retail media network landscape is expanding rapidly, with a focus on leveraging first-party data and ad opportunities.

Retail media is expected to make up a significant portion of digital ad spend, reaching $140 billion this year.

Ad agencies warn of retail media's "diminishing returns"

Ad agencies caution clients about the strategic allocation of retail media spending due to rising costs and lack of standardized metrics.

Optimistic marketers increase expected ad spend | MarTech

Buyers are more confident in 2024 ad spending, increasing projections to +11.8%.

Retail media investment is growing significantly, from +21.8% to +25.1%.

Shift towards established KPIs and strategic optimization highlights industry evolution amid economic recovery.

'There's not enough money to go around': Agency execs sound off on promises of burgeoning retail media landscape

Retail media network landscape is expanding rapidly, with a focus on leveraging first-party data and ad opportunities.

Retail media is expected to make up a significant portion of digital ad spend, reaching $140 billion this year.

moreretail-media

Talking CTV Transparency (And The Lack Thereof) With Samsung | AdExchanger

FAST channels are gaining popularity, but ad buying transparency remains a challenge.

Advertisers increasingly prefer direct buying for better access to data.

As Harris inches ahead, the cavalry comes to Trump's aid on the airwaves

Trump's allies increase ad spending in swing states to compete with Harris as polls tighten.

Google Has Monopoly Power In The U.S. Text Ads Market | HackerNoon

Google holds a monopoly in the US text ads market due to its high and durable market share, making it a 'must have' for all companies.

Analyst revamps Meta stock price target on ad data

Social media outages can be costly in terms of lost advertising revenue and user engagement.

Facebook and Instagram are top choices for marketing, reaching billions of users globally.

While advertisers are playing it cool, they're hesitant to unleash their budgets on TikTok

Some advertisers are considering pulling their spending from TikTok due to political uncertainty.

Advertisers are advised to wait and see before making any drastic moves regarding their ad spending on TikTok.

Suddenly ad economy forecasts get rosier, but the biggest companies will benefit the most

Ad spending has remained strong despite uncertainties and is expected to continue growing, driven by the U.S. and China.

[ Load more ]

#ad-spending#ad-spending

3 Red-Hot Stocks to Acquire From a Prospering Internet Industry

10 marketing predictions for 2025 as new era of productivity dawns

Traditional search will draw the largest amount of US ad dollars in 2024

2024 was a trillion dollar year that signals slower days ahead

Traditional search will draw the largest amount of US ad dollars in 2024

2024 was a trillion dollar year that signals slower days ahead

Media Briefing: Publishers' Q4 programmatic ad businesses are in limbo

Instagram sees drop in publisher engagement, ad spend

Media Briefing: Publishers' Q4 programmatic ad businesses are in limbo

Instagram sees drop in publisher engagement, ad spend

Influencer spending increases in Q4 after election blackout as brands integrate channels, commerce

Senate Democrats' sneaky advantage in 2024

Ad agencies warn of retail media's "diminishing returns"

Optimistic marketers increase expected ad spend | MarTech

'There's not enough money to go around': Agency execs sound off on promises of burgeoning retail media landscape

Ad agencies warn of retail media's "diminishing returns"

Optimistic marketers increase expected ad spend | MarTech

'There's not enough money to go around': Agency execs sound off on promises of burgeoning retail media landscape

Talking CTV Transparency (And The Lack Thereof) With Samsung | AdExchanger

As Harris inches ahead, the cavalry comes to Trump's aid on the airwaves

Google Has Monopoly Power In The U.S. Text Ads Market | HackerNoon

Analyst revamps Meta stock price target on ad data

While advertisers are playing it cool, they're hesitant to unleash their budgets on TikTok

Suddenly ad economy forecasts get rosier, but the biggest companies will benefit the most

#ad-spending
#ad-spending