#ad-spending

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Marketing tech
fromwww.morningstar.com
4 days ago

After Earnings, Is META Stock a Buy, a Sell, or Fairly Valued?

Meta's strong first-quarter earnings demonstrate resilience in ad spending amid macro headwinds.
The company's investment in AI-driven ad targeting enhances profitability and return on ad spending.
Podcast
fromRAIN News
2 months ago

Podcast ad spend +19% - benchmark metrics from Magellan AI

Podcast advertising saw a significant increase in spending, with a 33% rise in Q4 2024.
The report highlights the stability of top advertisers, with many consistent names from previous quarters.
fromDigiday
5 months ago
Marketing

2024 was a trillion dollar year that signals slower days ahead

Ad spending is forecasted to grow slowly in 2025 after a post-pandemic boom, emphasizing caution in the advertising industry.
Marketing
fromDigiday
5 months ago

Influencer spending increases in Q4 after election blackout as brands integrate channels, commerce

Marketers anticipate rising influencer marketing ad spending post-election despite economic pressures.
fromEMARKETER
7 months ago
Marketing tech

Instagram sees drop in publisher engagement, ad spend

Instagram's appeal to publishers is decreasing, with reduced posting frequency and ad spending.
Publishers are investing more in original content creation for Instagram despite overall decline.
The rise of WhatsApp Channels presents new opportunities for engaging audiences.
fromEMARKETER
7 months ago
Marketing

Ad agencies warn of retail media's "diminishing returns"

Ad agencies caution clients about the strategic allocation of retail media spending due to rising costs and lack of standardized metrics.
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