#ad-spending

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10 marketing predictions for 2025 as new era of productivity dawns

Marketing is projected to surpass $1 trillion in global ad spending in 2025 despite challenges for marketers.
Marketers must focus on efficiency and aligning with consumer values amidst a challenging landscape.
#digital-advertising

Traditional search will draw the largest amount of US ad dollars in 2024

Traditional search ad spending to lead US ad dollars at $90.73 billion in 2024.
Advertisers will spend more on social networks than traditional search by 2026.

2024 was a trillion dollar year that signals slower days ahead

Ad spending is forecasted to grow slowly in 2025 after a post-pandemic boom, emphasizing caution in the advertising industry.

Traditional search will draw the largest amount of US ad dollars in 2024

Traditional search ad spending to lead US ad dollars at $90.73 billion in 2024.
Advertisers will spend more on social networks than traditional search by 2026.

2024 was a trillion dollar year that signals slower days ahead

Ad spending is forecasted to grow slowly in 2025 after a post-pandemic boom, emphasizing caution in the advertising industry.
moredigital-advertising
#publishers

Media Briefing: Publishers' Q4 programmatic ad businesses are in limbo

Publishers are uncertain about programmatic ad spending in Q4 due to various market dynamics affecting predictions.

Instagram sees drop in publisher engagement, ad spend

Instagram's appeal to publishers is decreasing, with reduced posting frequency and ad spending.
Publishers are investing more in original content creation for Instagram despite overall decline.
The rise of WhatsApp Channels presents new opportunities for engaging audiences.

Media Briefing: Publishers' Q4 programmatic ad businesses are in limbo

Publishers are uncertain about programmatic ad spending in Q4 due to various market dynamics affecting predictions.

Instagram sees drop in publisher engagement, ad spend

Instagram's appeal to publishers is decreasing, with reduced posting frequency and ad spending.
Publishers are investing more in original content creation for Instagram despite overall decline.
The rise of WhatsApp Channels presents new opportunities for engaging audiences.
morepublishers

Influencer spending increases in Q4 after election blackout as brands integrate channels, commerce

Marketers anticipate rising influencer marketing ad spending post-election despite economic pressures.

Senate Democrats' sneaky advantage in 2024

Democrats have significantly outspent Republicans in key Senate races, despite Republicans having a more favorable seat map.
#retail-media

Ad agencies warn of retail media's "diminishing returns"

Ad agencies caution clients about the strategic allocation of retail media spending due to rising costs and lack of standardized metrics.

Optimistic marketers increase expected ad spend | MarTech

Buyers are more confident in 2024 ad spending, increasing projections to +11.8%.
Retail media investment is growing significantly, from +21.8% to +25.1%.
Shift towards established KPIs and strategic optimization highlights industry evolution amid economic recovery.

'There's not enough money to go around': Agency execs sound off on promises of burgeoning retail media landscape

Retail media network landscape is expanding rapidly, with a focus on leveraging first-party data and ad opportunities.
Retail media is expected to make up a significant portion of digital ad spend, reaching $140 billion this year.

Ad agencies warn of retail media's "diminishing returns"

Ad agencies caution clients about the strategic allocation of retail media spending due to rising costs and lack of standardized metrics.

Optimistic marketers increase expected ad spend | MarTech

Buyers are more confident in 2024 ad spending, increasing projections to +11.8%.
Retail media investment is growing significantly, from +21.8% to +25.1%.
Shift towards established KPIs and strategic optimization highlights industry evolution amid economic recovery.

'There's not enough money to go around': Agency execs sound off on promises of burgeoning retail media landscape

Retail media network landscape is expanding rapidly, with a focus on leveraging first-party data and ad opportunities.
Retail media is expected to make up a significant portion of digital ad spend, reaching $140 billion this year.
moreretail-media

Talking CTV Transparency (And The Lack Thereof) With Samsung | AdExchanger

FAST channels are gaining popularity, but ad buying transparency remains a challenge.
Advertisers increasingly prefer direct buying for better access to data.

As Harris inches ahead, the cavalry comes to Trump's aid on the airwaves

Trump's allies increase ad spending in swing states to compete with Harris as polls tighten.

Google Has Monopoly Power In The U.S. Text Ads Market | HackerNoon

Google holds a monopoly in the US text ads market due to its high and durable market share, making it a 'must have' for all companies.

Analyst revamps Meta stock price target on ad data

Social media outages can be costly in terms of lost advertising revenue and user engagement.
Facebook and Instagram are top choices for marketing, reaching billions of users globally.

While advertisers are playing it cool, they're hesitant to unleash their budgets on TikTok

Some advertisers are considering pulling their spending from TikTok due to political uncertainty.
Advertisers are advised to wait and see before making any drastic moves regarding their ad spending on TikTok.

'Stability with transformation': Insights into the turbulent landscape of 2024 advertising

Uncertainty is expected to persist in the marketing industry throughout 2024.
Ad spending is projected to remain resilient with growth rates ranging from 4.4% to 10% across different regions.

Confessions of a media buyer on 'shake up of rep support' as platform spend asks get 'aggressive'

Ad buyers' relationships with platform reps are dependent on their ad spending.
Platform reps are looking for more predictability in ad spending this quarter.

Digiday+ Research: A snapshot of the agency business in 2024 (spoiler: agencies see a rebound ahead)

Agencies expect ad spending to bounce back in 2024 after a tough 2023.
61% of agency professionals agree that advertisers will spend more this year, compared to only 22% who disagree.

Suddenly ad economy forecasts get rosier, but the biggest companies will benefit the most

Ad spending has remained strong despite uncertainties and is expected to continue growing, driven by the U.S. and China.
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