Ad spending and corporate engagement with the LGBTQ+ community have significantly decreased during Pride Month. Bud Light’s controversy surrounding its sponsorship caused a notable boycott affecting its sales. According to polls, a significant percentage of brand executives planned to reduce spending and sponsorships related to Pride. Influences from political actions and broader societal trends have impacted marketing strategies, with a sharp decline in diversity and inclusion content. Analysis revealed a 43% drop in Pride-related content across social media platforms compared to the previous year, highlighting the ongoing challenges faced by the community.
This year, Pride Month saw a marked decrease in ad spending and corporate engagement with the LGBTQ+ community, which had to scramble as corporations canceled sponsorships of Pride Parades.
The Bud Light sponsorship of transgender influencer Dylan Mulvaney sparked possibly the most successful product boycott in U.S. history, ending its decades-long run as the nation's best-selling beer.
39% of brand executives planned to reduce their spending on Pride-related marketing, compared to 9% in 2024, with no respondents planning to increase spending.
Almost two-thirds (61%) of executives surveyed changed their Pride marketing strategies due to actions by the Trump administration.
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