The Q4 2024 edition of Magellan AI's Podcast advertising benchmark report shows a robust growth in podcast advertising, with estimated spending reaching $124 million, a 33% increase from Q3. The report categorizes top advertisers and reveals strong representation from the Software & Services and Financial Services industries. New insights include ad type variations between RSS feeds and YouTube simulcasts, as well as the emergence of sports content attracting new brands. The comprehensive data offers advertisers a deeper understanding of the evolving podcast landscape.
Magellan AI's Q4 2024 Podcast Advertising Benchmark Report reveals a 33% increase in podcast ad spending, emphasizing the growth and stability of leading advertisers.
The report showcases leading industries in podcast advertising, with Software & Services, Financial Services, and Television & Film dominating the ad space.
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