Alphabet, Google's parent company, navigated economic challenges posed by tariffs better than many firms, reporting a revenue increase of 12% and a 46% profit boost in Q1 2025. Despite this success, the company acknowledged emerging concerns regarding ad spending, particularly due to the removal of the de minimis exemption, which taxes goods valued under $800 starting May. This change could impact ad investments from Chinese e-commerce platforms. Nonetheless, Google's ad business has performed robustly, with significant growth across its services and cloud divisions.
"We're obviously not immune to the macro environment," said Philipp Schindler, Google's chief business officer, on the company's earnings call yesterday (April 24).
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