In 2025, digital ad spending, excluding political dollars, is projected to grow by 8.4%, a notable decline from 14.3% growth anticipated for 2024, sparking caution across the industry.
Dentsu's outlook indicates even more restrained ad spend growth at 5.9% for 2025, highlighting a significant shift from the previously explosive growth and indicating a return to mid-single digit increases typical of the mid-2000s.
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