Taboola’s collaboration with National World enables the publisher to access personalized recommendations across over 60 titles, enhancing user experience and driving revenue.
Jade Power, director of digital monetisation at National World, noted that the partnership will help them navigate the shifting media landscape and improve user engagement.
Through Taboola Feed and Explore More, National World aims to increase session depth, aiding in delivering optimised content recommendations tailored to user preferences.
Jeremy Lawrence, CEO of Axiom Media Alliance, expressed satisfaction with the partnership, emphasizing its potential to enhance digital and video advertising effectiveness.
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