"Advertisers understand that the typical smartphone user moves seamlessly between apps and websites throughout the day, making it crucial to show ads on both platforms."
"Many ad tech companies rely on large signed-in user bases or supplemental identity graphs to try to bridge the gap between ad interactions and conversions, often resulting in inconsistent match rates."
"Privacy-preserving solutions like Privacy Sandbox's Attribution Reporting API offer a promising approach for cross-app and web measurement, providing a long-term solution for evolving industry needs."
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