Still Waiting For That Cookie To Crumble? We're In The 'In-Between Years," Says IAB CEO David Cohen | AdExchanger
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from AdExchanger3 months ago
"We are at a critical inflection point in our digital evolution," IAB CEO David Cohen told attendees at the 1,200-person-strong Annual Leadership Meeting in Marco Island, Florida, on Monday.
AdExchangerhttps://www.adexchanger.com/marketers/still-waiting-for-that-cookie-to-crumble-were-in-the-in-between-years-says-iab-ceo-david-cohen/
"The Privacy Sandbox and deprecation of third-party cookies will be a tremendous story this year. It will change fundamentally things we have done across every dimension of the business," Cohen told AdExchanger.
AdExchangerhttps://www.adexchanger.com/marketers/still-waiting-for-that-cookie-to-crumble-were-in-the-in-between-years-says-iab-ceo-david-cohen/
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#digital-advertising #cookies #data-privacy-laws #iab #industry-changes
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