How This Kid-Focused Media Company Balances Privacy And Ad Measurement | AdExchangerAdvertisers can't use personal data for targeting ads in kids content but seek new measurement strategies to prove reach.
4 Ways New Data Cloud Features Help You Personalize Ads | MarTechPrioritizing first-party customer data in marketing campaignsChallenges in collecting and utilizing first-party data due to data privacy laws and the cookieless future
Congress tries again for comprehensive data privacy billThe American Privacy Rights Act aims to establish nationwide data security practices and hold companies accountable for protecting personal data.The bill empowers the Federal Trade Commission to enforce legislation and requires large data holders to conduct privacy impact assessments regularly.
Privacy Compliance Is At The Top Of The Tech Lab's 2024 To-Do List | AdExchangerOnline ad industry now globally regulated like finance and health care.Rising trend of comprehensive data privacy laws in US states, impacting online advertising compliance efforts.
Global adequacy capabilitiesThe rise of centralized data adequacy capabilities due to new data privacy laws globally.85 jurisdictions allow designation of other jurisdictions with adequate data standards.
EU investigates Meta, Alphabet and Apple for violating competition rulesEU investigating Google, Apple, Meta for antitrust violationsDMA shifts burden to companies to prove compliance and allows time for fixes before fines
Khanna Explains Opposition to TikTok Bill While Senators Signal OpennessRo Khanna opposes sweeping TikTok ban, advocates for enhancing data privacy laws.Opponents of the bill cite concerns about free speech rights and impact on small businesses.
Understanding EU governments' mechanisms for access to private dataStrict requirements on government access to data have emergedCompanies must navigate complexities when approached by a government entity for data access.
The marketer's guide to state data privacy laws | MarTechMarketers must navigate varying state data privacy laws until a unified national law is passed.