Spotify has unveiled significant updates to its advertising business, including the launch of the Spotify Ad Exchange (SAX) and integration of Gen AI tools. SAX enables real-time bidding for advertisers to reach its logged-in users across various formats, including audio and video, with support for podcasts coming soon. The integration of AI allows marketers to create scripts and voiceovers for ads at no extra cost. Spotify's initiatives specifically target the Gen Z audience, boasting over 251 million users in that demographic.
Spotify's advertising overhaul includes Gen AI ad tools and the Spotify Ad Exchange, targeting marketers to reach more audiences effectively.
The Spotify Ad Exchange will allow for programmatic advertising and improved measurement capabilities, serving multiple regions with audio and video formats.
Spotify emphasizes its AI tools for ad creation will have no additional costs to advertisers, enhancing their ad creation efficiency.
The company aims to target Gen Z with its new offerings, showcasing a substantial user base of 251 million in that demographic.
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