In a year marked by cautious advertiser spending due to persistent economic uncertainty, supply path optimization (SPO) was a major priority for marketers.In 2022, SPO solutions largely revolved around creating direct connections to so-called premium publishers.But machine learning (ML) and artificial intelligence (AI) also took on a bigger role in SPO this year.
#people #partnership #machine-learning #artificial-intelligence #historically #sustainability #sustainable #supply-chain #carbon-emissions #major-player
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