Open web publishers have long struggled with declining ad revenues due to brand safety tools flagging their content, often forcing them to adopt subscription models. Recent changes in Meta's moderation policies may offer a chance for these publishers to argue that their content is more responsibly managed. As advertisers continue to support Meta, despite its relaxed guidelines permitting harmful content, publishers can present themselves as credible options that prioritize strict editorial standards, particularly for minority audiences negatively affected by brand safety measures.
Open web publishers, facing brand safety challenges, can leverage Meta's content moderation changes to redefine their platforms as safer, more ethical alternatives for advertisers.
With Meta's relaxed content policies, publishers can reposition themselves as strictly moderated spaces, challenging advertisers to rethink the viability of brand safety in automated environments.
Collection
[
|
...
]