The strange timeline surrounding the TikTok ban has highlighted a surge in demand for Apple and Samsung devices with TikTok installed, fetching prices as high as $58,000 on eBay. In conjunction with this, there was an unexpected rise in popularity for alternative Chinese social apps, leading to trending discussions about deleting Instagram and Facebook. Amidst this chaos, the author argues that Snapchat is poised to capitalize on the situation, making it a potentially lucrative opportunity for advertisers and investors looking for new avenues in the creator economy.
The bizarre reaction to the TikTok ban, including Apple and Samsung devices selling for as much as $58,000 eBay, reflects a curious shift in consumer behaviors.
As TikTok faced a ban, 'Delete Instagram' and 'Delete Facebook' began trending, showing a potential pivot in social media engagement that brands should catch on to.
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