Snap is launching AI-powered smart bidding to assist advertisers in reaching target cost-per-action goals effectively. In addition, its initiative 'Under the Ghost' offers artists a chance to engage meaningfully with their audience, allowing for a more authentic connection. This initiative also opens strategic opportunities for brands, providing avenues for sponsorship and unique media packages that enhance visibility, such as Sponsored Snaps and Total Takeover placements, contributing to an integrated marketing approach.
Snap's new AI smart bidding will help advertisers set cost-per-action goals while leveraging advanced machine learning to optimize campaign performance.
Under the Ghost allows artists to connect authentically with fans and offers brands unique sponsorship opportunities, enhancing engagement through media packages.
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