The programmatic market is moving from open to curated solutions, bringing access to 'premium' supply
The programmatic market could be moving from an open marketplace model, where everyone transacts with one another, to a more controlled, curated, environment.Curated marketplaces are seen as opening up 'premium' opportunities for publishers and advertisers, improving brand safety in in contextual environments for targeted audiences.
The programmatic market could be moving from an open marketplace model, where everyone transacts with one another, to a more controlled, curated, environment.Curated marketplaces are seen as opening up 'premium' opportunities for publishers and advertisers, improving brand safety in in contextual environments for targeted audiences.
[
add
]
[
|
|
...
]