Segwise has introduced a groundbreaking feature, the Creative Analytics AI Agent, designed to assist mobile game and app developers in tracking the effectiveness of their ad creatives. This AI-driven tool automates the process of tagging various creative elements like backgrounds and calls-to-action, significantly reducing the manual labor involved. Alongside this, the new dashboard offers insights from ad networks, empowering developers with detailed data to optimize ad spend. With the help of this feature, developers can focus more on creativity rather than tedious analysis, potentially saving them significant time and money.
Nobody likes doing this work. It is not fun stuff, but everybody has to do it because it's so important.
As the scale of UA grows for a publisher, better monitoring on campaign performance and granular creative analytics can lead to millions of dollars of savings in ad spend.
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