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#ai-powered-ad-testing #charity-marketing #emotional-measurement #ai-in-advertising #performance-metrics
fromExchangewire
6 days ago

Creative Data Provider DAIVID Gives Charities Free Access To AI Ad Testing Tool

Non-profit organisations - or agencies working on their behalf - will receive complimentary access to DAIVID's advanced AI-powered creative testing solution, the Creative Data Feed, as part of the new programme. The tool measures the impact of ads on audiences, providing data-driven insights into attention, emotions, brand impact and overall effectiveness.
Marketing tech
Marketing
fromMarTech
1 month ago

Closing the gap between creative and marketing performance | MarTech

AI bridges the gap between creative storytelling and performance metrics, enabling real-time analysis and optimization of ad content.
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