Non-profit organisations - or agencies working on their behalf - will receive complimentary access to DAIVID's advanced AI-powered creative testing solution, the Creative Data Feed, as part of the new programme. The tool measures the impact of ads on audiences, providing data-driven insights into attention, emotions, brand impact and overall effectiveness.
The primary objective is to connect creative deliverables with real-time performance metrics. While traditional KPIs like impressions, clicks, and conversions remain essential, they don't capture the whole picture.