Creative Data Provider DAIVID Gives Charities Free Access To AI Ad Testing Tool

"Non-profit organisations - or agencies working on their behalf - will receive complimentary access to DAIVID's advanced AI-powered creative testing solution, the Creative Data Feed, as part of the new programme. The tool measures the impact of ads on audiences, providing data-driven insights into attention, emotions, brand impact and overall effectiveness."

"Ian Forrester, CEO and founder of DAIVID, said: "Charities do some of the most important storytelling in the world, but often with limited resources. By opening up access to our AI-powered testing solution, we want to give non-profits the same tools that major global brands use - helping them create campaigns that connect with hearts and inspire action.""

"Trained by combining facial coding, eye tracking and survey data with computer vision and computer listening APIs, DAIVID's AI models let users know within seconds the emotional, attention and brand impact of their video, social or display ads. The human-trained, AI-powered tool can be integrated into any ad platform. Metrics include: A prediction of the percentage of people likely to feel a deep emotional connection to the content, based on 39 distinct emotions; A second-by-second breakdown of the emotions an ad will generate among target audiences; Predicted percentage of people likely to recall the charity behind the ad, share the content, recommend the charity or make a donation - and the key moments driving each; A breakdown of the attention captured by ads during the critical first and last seconds;"

DAIVID is providing complimentary access to its Creative Data Feed for registered UK and US charities beginning 2 September 2025 to mark International Charity Day. The AI-powered solution measures ad impact across attention, emotions, brand lift and overall effectiveness for video, social and display ads. The platform uses facial coding, eye tracking, survey data, computer vision and computer listening APIs to produce rapid, human-trained predictions. Metrics include emotional connection scores across 39 emotions, second-by-second emotion breakdowns, predicted recall, sharing, recommendation and donation likelihood, and attention analysis in critical ad moments. The programme aims to help charities maximise campaign impact.

Read at Exchangewire