LTV.ai, a startup focused on personalized messaging for retail, has successfully raised $5.2 million in Series A funding from notable investors such as Bling Capital and CSC Generation CEO Justin Yoshimura. The company seeks to replace generic mass emails with tailored messages based on previous customer purchases, enhancing the marketing experience. Utilizing various large language models, LTV.ai offers clients like Fabletics and Sur La Table the ability to communicate effectively with their customers. The funding will support infrastructure improvements and expansion efforts, improving their service as they pivoted from a blockchain loyalty program to AI solutions.
Asad Rehman, LTV.ai cofounder and head of growth, used the example of a brand selling a sweater to a New York-based customer who had previously purchased a pair of jeans. "We would reach out to you and say, 'How are you liking the jeans you picked up last summer? We just released this new sweater, which would go really well with your jeans because it's gonna snow in New York next week,'" Rehman told Business Insider.
"We intentionally built our platform to be LLM-agnostic, enabling us to leverage the best models for specific functions across our stack," Kevin Kai, cofounder and head of AI, said. "As new capabilities are released, we adopt them immediately-giving our clients real-time access to the most advanced language models available."
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