Screenverse Raises $10.5M To Bring Programmatic To Smaller DOOH Networks | AdExchanger
Briefly

from AdExchanger2 weeks ago
Digital out-of-home (DOOH) campaigns, akin to digital banner ads in physical spaces, can benefit from programmatic demand like online publishers.
AdExchangerhttps://www.adexchanger.com/digital-out-of-home/screenverse-raises-10-5m-to-bring-programmatic-to-smaller-dooh-networks/
Traditional OOH media's unsuitability for programmatic buying has hindered DOOH's growth, as entrenched direct selling habits prevail.
AdExchangerhttps://www.adexchanger.com/digital-out-of-home/screenverse-raises-10-5m-to-bring-programmatic-to-smaller-dooh-networks/
In 2023, while the US OOH market saw $9 billion in ad spend, only around half a billion dollars were transacted programmatically for DOOH.
AdExchangerhttps://www.adexchanger.com/digital-out-of-home/screenverse-raises-10-5m-to-bring-programmatic-to-smaller-dooh-networks/
Startup Screenverse aims to enable midtier DOOH networks to access programmatic demand, raising $10.5 million in a recent Series A round.
AdExchangerhttps://www.adexchanger.com/digital-out-of-home/screenverse-raises-10-5m-to-bring-programmatic-to-smaller-dooh-networks/
Read at AdExchanger
#dooh #programmatic-advertising #startup #advertising-market #market-growth
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