#advertising-market
#advertising-market

Online marketing

US judge rules that Google will face certain antitrust claims

Google faces antitrust concerns following a United States District Judge's decision to continue with a case filed by advertising companies accusing Google of anti-competitive practices.

The Judge allows a case by Gannett, a major news media publisher, to proceed, focusing on allegations that Google fraudulently concealed the effects of its technology on ad revenue. [ more ]

CityAM

3 months ago

Artificial intelligence

Microsoft and Google: Results show a cautious market reaction to AI spending

Microsoft and Google both reported strong quarterly earnings but failed to satisfy the market.

Investors are concerned about the cost of AI and the advertising market.

Both companies are seeing the benefits of AI in their bottom lines. [ more ]

Morningstar, Inc.

Communication Services: Advertising Continues to Rule

Traditional media streaming ad revenue growing but still small compared to TV ads

Alphabet and Meta dominating the advertising market [ more ]

The Motley Fool

4 months ago

Artificial intelligence

1 Tech Stock to Buy for 2024, and 1 to Avoid Like the Plague | The Motley Fool

Alphabet is expected to maintain its momentum in 2024, with the rebounding advertising market and long-term growth opportunities in streaming and cloud computing.

Chegg had a rough year in 2023 and is not expected to perform well in 2024. [ more ]

Kansas City Star

Vice to stop publishing on website, lay off hundreds

Vice Media filed for bankruptcy and will lay off hundreds of employees, ceasing website publications.

Digital media companies face challenges in the advertising market, leading to staff layoffs for Vice and other brands. [ more ]

Poynter

3 months ago

Q&A: Did the media business implode in January? - Poynter

Media industry continues to face layoffs, closures, and downsizing

Outlets are struggling with declining audiences and weak advertising market [ more ]

Axios

U.S. political ad market projected to reach record $16 billion in 2024

The advertising dollars spent on U.S. elections and advocacy issues will grow to roughly $16 billion next year, up 31.2% compared to the last presidential election in 2020.

The U.S. political ad market is expected to become the 10th largest ad market in the world, surpassing all of Australia. [ more ]

Axios

Online marketing

U.S. political ad market projected to reach record $16 billion in 2024

The advertising dollars spent on U.S. elections and advocacy issues will grow to roughly $16 billion next year, up 31.2% compared to the last presidential election in 2020.

The U.S. political ad market is expected to become the 10th largest ad market in the world, surpassing all of Australia. [ more ]

CityAM

UK to replace Japan as third largest ad market globally

The UK has moved up to third place in the rankings of the largest global ad markets, replacing Japan.

Growth in the UK's ad market is expected to be slower than the global average, but digital advertising revenue is projected to grow. [ more ]

www.theguardian.com

Vox and Conde Nast are latest to announce media layoffs

Vox Media and Conde Nast announced layoffs due to declining ad market.

Vox Media Union criticized the move as devastating during the holiday season. [ more ]

Poynter

Vox and Conde Nast hold layoffs - Poynter

Vox Media and CondÃ© Nast have announced layoffs as a result of the challenging advertising market.

The layoffs are attributed to the need for building loyal audience relationships and the volatile nature of search and social platforms. [ more ]

Digiday

6 months ago

Media companies announce more layoffs to cut costs, blaming a relentlessly challenging ad market

Media industry layoffs have become the new normal, with multiple rounds of cuts announced by various publishers.

Challenging economic conditions and a volatile advertising market are the main reasons for these layoffs. [ more ]

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Investing.com

1 week ago

Business

Reddit predicts surprise core profit in second quarter, shares surge By Reuters

Reddit forecasted adjusted profit and higher revenue in Q2, surprising Wall Street expectations. [ more ]

AdExchanger

2 weeks ago

Marketing tech

Screenverse Raises $10.5M To Bring Programmatic To Smaller DOOH Networks | AdExchanger

DOOH and programmatic advertising should align for growth. [ more ]

The Hollywood Reporter

1 month ago

U.S. Ad Forecast for 2024 Raised on Improved Economic Outlook, Digital Media Momentum

The U.S. advertising market is forecasted to grow by 9.2% to $369 billion in 2024, showing signs of improving health.

Factors contributing to the positive growth forecast include an improved macro-economic outlook, digital media momentum, and cyclical events impact. [ more ]

The Drum

Havas caps against-the-odds commercial growth with social agency Wilderness deal

Havas acquired a social media agency to transform brand approach towards platforms.

Havas experienced growth in revenue and acquisitions, with a focus on expanding services beyond traditional media. [ more ]

Adweek

How Attention-Guaranteed Media Buys Will Impact the Industry

The attention economy is divided on guaranteeing attention to advertisers

Potential impact of attention guarantees on the advertising market [ more ]

Digiday

4 months ago

How modern media companies are organizing their sales operations

Publishers' sales teams need to be nimble, innovative, and ambitious to keep ad revenue coming in.

There has been a shift from brand-centric sales teams to a categorical approach for client management. [ more ]

Axios

U.S. political ad market projected to reach record $16 billion in 2024

The advertising dollars spent on U.S. elections and advocacy issues will grow to roughly $16 billion next year, up 31.2% compared to the last presidential election in 2020.

The U.S. political ad market is expected to become the 10th largest ad market in the world, surpassing all of Australia. [ more ]

EMARKETER

1 month ago

Online marketing

Big Tech accounts for nearly two-thirds of the US digital ad market

Big Tech will attract two-thirds of US digital ad dollars in 2023, double the share since 2008.

Mergers and acquisitions have fueled Big Tech's ad dominance, with antitrust lawsuits potentially reshaping the market. [ more ]

Digiday

Podcast

Podcast companies see signs of an improved ad market in 2024

iHeartMedia, Spotify, SiriusXM, and Acast reported podcast revenue growth in Q4 2023.

iHeartMedia, Spotify, and Acast executives anticipate profitability in podcast businesses in 2024. [ more ]

CityAM

Guardian limits app articles, introduces paywall as losses grow

Guardian app limits free articles to 20 per month to boost revenue

Introduction of app meter to encourage reader support [ more ]

Axios

3 months ago