#advertising-market

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#rogers-sports--media

Rogers Sports & Media lays off dozens of workers in audio business | CBC News

Rogers Sports & Media has laid off staff in its audio sector due to advertising market uncertainties.

Rogers Sports & Media lays off dozens of workers in audio business | CBC News

Rogers Sports & Media has laid off several employees in its audio business due to uncertainty in the advertising market and revenue declines.

Rogers Sports & Media lays off dozens of workers in audio business | CBC News

Rogers Sports & Media has laid off staff in its audio sector due to advertising market uncertainties.

Rogers Sports & Media lays off dozens of workers in audio business | CBC News

Rogers Sports & Media has laid off several employees in its audio business due to uncertainty in the advertising market and revenue declines.
morerogers-sports--media

X's depressing ad revenue helps Musk avoid EU's strictest antitrust law

X successfully avoided gatekeeper status under the EU's Digital Markets Act due to insufficient market impact.
#google

How The Markets Are Made; Why So Many Solo Consultancies? | AdExchanger

Google is redefining media market competition to strengthen its antitrust defense.

Google Stock Could Fall If TikTok's Digital Ad Share Rises

The trial assessing Google's advertising market monopoly is ongoing, with the outcome potentially impacting the company's future involvement in digital advertising.

US judge rules that Google will face certain antitrust claims

Google faces antitrust concerns following a United States District Judge's decision to continue with a case filed by advertising companies accusing Google of anti-competitive practices.
The Judge allows a case by Gannett, a major news media publisher, to proceed, focusing on allegations that Google fraudulently concealed the effects of its technology on ad revenue.

Google expert at antitrust trial says government underestimates competition for online ad dollars

Google's alleged advertising monopoly is overstated; it faces substantial competition in the broader online advertising market.
The shift in advertising budgets to social media and mobile platforms weakens the government's monopoly case against Google.

Google using anti-competitive tactics in UK ad market, claims watchdog

The CMA has accused Google of anti-competitive practices in online advertising, impacting UK publishers and advertisers.

'Breaking Up Google Would Drive 10%-15% Upside' For Shareholders, Analyst Says - Alphabet (NASDAQ:GOOGL)

Google positioned as top large-cap stock pick in 2024 by Needham analyst Laura Martin.

How The Markets Are Made; Why So Many Solo Consultancies? | AdExchanger

Google is redefining media market competition to strengthen its antitrust defense.

Google Stock Could Fall If TikTok's Digital Ad Share Rises

The trial assessing Google's advertising market monopoly is ongoing, with the outcome potentially impacting the company's future involvement in digital advertising.

US judge rules that Google will face certain antitrust claims

Google faces antitrust concerns following a United States District Judge's decision to continue with a case filed by advertising companies accusing Google of anti-competitive practices.
The Judge allows a case by Gannett, a major news media publisher, to proceed, focusing on allegations that Google fraudulently concealed the effects of its technology on ad revenue.

Google expert at antitrust trial says government underestimates competition for online ad dollars

Google's alleged advertising monopoly is overstated; it faces substantial competition in the broader online advertising market.
The shift in advertising budgets to social media and mobile platforms weakens the government's monopoly case against Google.

Google using anti-competitive tactics in UK ad market, claims watchdog

The CMA has accused Google of anti-competitive practices in online advertising, impacting UK publishers and advertisers.

'Breaking Up Google Would Drive 10%-15% Upside' For Shareholders, Analyst Says - Alphabet (NASDAQ:GOOGL)

Google positioned as top large-cap stock pick in 2024 by Needham analyst Laura Martin.
moregoogle
#meta

Meta faces hefty EU antitrust fine over classified ads practices, FT reports By Reuters

Meta is facing a potential fine in the EU for alleged anti-competitive practices in classified advertising.

Australian Media Groups Are Rocked by Job Cuts, Following Lapsed Meta Deal, Slowing Economy

Australian media conglomerates facing job cuts due to weak advertising market, non-renewal of content deals, and scandals.

Communication Services: Advertising Continues to Rule

Traditional media streaming ad revenue growing but still small compared to TV ads
Alphabet and Meta dominating the advertising market

Meta faces hefty EU antitrust fine over classified ads practices, FT reports By Reuters

Meta is facing a potential fine in the EU for alleged anti-competitive practices in classified advertising.

Australian Media Groups Are Rocked by Job Cuts, Following Lapsed Meta Deal, Slowing Economy

Australian media conglomerates facing job cuts due to weak advertising market, non-renewal of content deals, and scandals.

Communication Services: Advertising Continues to Rule

Traditional media streaming ad revenue growing but still small compared to TV ads
Alphabet and Meta dominating the advertising market
moremeta

Google's Ad Empire Under Fire as US Antitrust Trial Begins

Google faces serious allegations of manipulating the display advertising market, heightening scrutiny over its business practices.
#digital-advertising

Advertisers boost spending at retailers such as Walmart and Amazon as TV shrinks

The next frontier for ads is screens near points of sale, not traditional TV.

Big Tech accounts for nearly two-thirds of the US digital ad market

Big Tech will attract two-thirds of US digital ad dollars in 2023, double the share since 2008.
Mergers and acquisitions have fueled Big Tech's ad dominance, with antitrust lawsuits potentially reshaping the market.

The Bull Ad Market Will Soon Revert To Normal Growth Rates, Brian Wieser Predicts | AdExchanger

The advertising market is experiencing unusual growth, but forecasts indicate a decline to mid-single-digit rates in the future.

Advertisers boost spending at retailers such as Walmart and Amazon as TV shrinks

The next frontier for ads is screens near points of sale, not traditional TV.

Big Tech accounts for nearly two-thirds of the US digital ad market

Big Tech will attract two-thirds of US digital ad dollars in 2023, double the share since 2008.
Mergers and acquisitions have fueled Big Tech's ad dominance, with antitrust lawsuits potentially reshaping the market.

The Bull Ad Market Will Soon Revert To Normal Growth Rates, Brian Wieser Predicts | AdExchanger

The advertising market is experiencing unusual growth, but forecasts indicate a decline to mid-single-digit rates in the future.
moredigital-advertising

Earnings call: Phoenix New Media Q2 2024 results show reduced losses By Investing.com

Phoenix New Media reported a reduced net loss and stable advertising revenues, indicating operational efficiency despite market challenges.

Google Has Monopoly Power In The U.S. Text Ads Market | HackerNoon

Google holds a monopoly in the US text ads market due to its high and durable market share, making it a 'must have' for all companies.
from CalMatters
3 months ago

California bills could restore journalism after Big Tech's 'second gold rush' pushed industry to the brink

Google violated law with monopoly, bills aim to address damage to journalism sector, potential impact on news removal in search engine if passed.

Google Fails to Undermine the Search Ad and Text Ad Market | HackerNoon

Google did not define an alternate advertising market and failed to undermine Search Ads and Text Ads markets.
#revenue-growth

YouTube Results a Warning to Netflix and Amazon

YouTube is growing slower than expected, signaling a warning about demand for ad-supported content.

Earnings call: AppLovin posts strong Q2 results with revenue up 44% By Investing.com

AppLovin's Q2 revenue reached $1.08 billion, up 44% year-over-year, with adjusted EBITDA at $601 million and software segment growing by 5%.

Apple stock target raised at Needham on ads business strength, buyback plan By Investing.com

Needham & Company analysts raised Apple's price target to $260, citing buyback plan and potential in advertising.

YouTube Results a Warning to Netflix and Amazon

YouTube is growing slower than expected, signaling a warning about demand for ad-supported content.

Earnings call: AppLovin posts strong Q2 results with revenue up 44% By Investing.com

AppLovin's Q2 revenue reached $1.08 billion, up 44% year-over-year, with adjusted EBITDA at $601 million and software segment growing by 5%.

Apple stock target raised at Needham on ads business strength, buyback plan By Investing.com

Needham & Company analysts raised Apple's price target to $260, citing buyback plan and potential in advertising.
morerevenue-growth
#reddit

Reddit forecasts higher quarterly revenue, owing to growing ad spend

Reddit forecasted Q3 revenue above estimates, showing recovery in ad market and growth through licensing deals with tech giants and sports leagues.

Reddit forecasts quarterly revenue above estimates on growing ad spend By Reuters

Reddit forecasts Q3 revenue above estimates, driven by increasing ad market and strategic partnerships.

Reddit predicts surprise core profit in second quarter, shares surge By Reuters

Reddit forecasted adjusted profit and higher revenue in Q2, surprising Wall Street expectations.

Reddit forecasts higher quarterly revenue, owing to growing ad spend

Reddit forecasted Q3 revenue above estimates, showing recovery in ad market and growth through licensing deals with tech giants and sports leagues.

Reddit forecasts quarterly revenue above estimates on growing ad spend By Reuters

Reddit forecasts Q3 revenue above estimates, driven by increasing ad market and strategic partnerships.

Reddit predicts surprise core profit in second quarter, shares surge By Reuters

Reddit forecasted adjusted profit and higher revenue in Q2, surprising Wall Street expectations.
morereddit

Screenverse Raises $10.5M To Bring Programmatic To Smaller DOOH Networks | AdExchanger

DOOH and programmatic advertising should align for growth.
#digital-media

Vice to stop publishing on website, lay off hundreds

Vice Media filed for bankruptcy and will lay off hundreds of employees, ceasing website publications.
Digital media companies face challenges in the advertising market, leading to staff layoffs for Vice and other brands.

U.S. Ad Forecast for 2024 Raised on Improved Economic Outlook, Digital Media Momentum

The U.S. advertising market is forecasted to grow by 9.2% to $369 billion in 2024, showing signs of improving health.
Factors contributing to the positive growth forecast include an improved macro-economic outlook, digital media momentum, and cyclical events impact.

Vice to stop publishing on website, lay off hundreds

Vice Media filed for bankruptcy and will lay off hundreds of employees, ceasing website publications.
Digital media companies face challenges in the advertising market, leading to staff layoffs for Vice and other brands.

U.S. Ad Forecast for 2024 Raised on Improved Economic Outlook, Digital Media Momentum

The U.S. advertising market is forecasted to grow by 9.2% to $369 billion in 2024, showing signs of improving health.
Factors contributing to the positive growth forecast include an improved macro-economic outlook, digital media momentum, and cyclical events impact.
moredigital-media

Havas caps against-the-odds commercial growth with social agency Wilderness deal

Havas acquired a social media agency to transform brand approach towards platforms.
Havas experienced growth in revenue and acquisitions, with a focus on expanding services beyond traditional media.

How Attention-Guaranteed Media Buys Will Impact the Industry

The attention economy is divided on guaranteeing attention to advertisers
Potential impact of attention guarantees on the advertising market

Podcast companies see signs of an improved ad market in 2024

iHeartMedia, Spotify, SiriusXM, and Acast reported podcast revenue growth in Q4 2023.
iHeartMedia, Spotify, and Acast executives anticipate profitability in podcast businesses in 2024.

Guardian limits app articles, introduces paywall as losses grow

Guardian app limits free articles to 20 per month to boost revenue
Introduction of app meter to encourage reader support
#layoffs

Q&A: Did the media business implode in January? - Poynter

Media industry continues to face layoffs, closures, and downsizing
Outlets are struggling with declining audiences and weak advertising market

Vox and Conde Nast are latest to announce media layoffs

Vox Media and Conde Nast announced layoffs due to declining ad market.
Vox Media Union criticized the move as devastating during the holiday season.

Vox and Conde Nast hold layoffs - Poynter

Vox Media and Condé Nast have announced layoffs as a result of the challenging advertising market.
The layoffs are attributed to the need for building loyal audience relationships and the volatile nature of search and social platforms.

Media companies announce more layoffs to cut costs, blaming a relentlessly challenging ad market

Media industry layoffs have become the new normal, with multiple rounds of cuts announced by various publishers.
Challenging economic conditions and a volatile advertising market are the main reasons for these layoffs.

Q&A: Did the media business implode in January? - Poynter

Media industry continues to face layoffs, closures, and downsizing
Outlets are struggling with declining audiences and weak advertising market

Vox and Conde Nast are latest to announce media layoffs

Vox Media and Conde Nast announced layoffs due to declining ad market.
Vox Media Union criticized the move as devastating during the holiday season.

Vox and Conde Nast hold layoffs - Poynter

Vox Media and Condé Nast have announced layoffs as a result of the challenging advertising market.
The layoffs are attributed to the need for building loyal audience relationships and the volatile nature of search and social platforms.

Media companies announce more layoffs to cut costs, blaming a relentlessly challenging ad market

Media industry layoffs have become the new normal, with multiple rounds of cuts announced by various publishers.
Challenging economic conditions and a volatile advertising market are the main reasons for these layoffs.
morelayoffs

Axios Media Trends

G/O Media has no plans to sell its whole portfolio this year, according to CEO Jim Spanfeller.
The company may consider bringing in a different financial partner to benefit its parent company, but a full portfolio sale is not expected this year.

1 Tech Stock to Buy for 2024, and 1 to Avoid Like the Plague | The Motley Fool

Alphabet is expected to maintain its momentum in 2024, with the rebounding advertising market and long-term growth opportunities in streaming and cloud computing.
Chegg had a rough year in 2023 and is not expected to perform well in 2024.

How modern media companies are organizing their sales operations

Publishers' sales teams need to be nimble, innovative, and ambitious to keep ad revenue coming in.
There has been a shift from brand-centric sales teams to a categorical approach for client management.

U.S. political ad market projected to reach record $16 billion in 2024

The advertising dollars spent on U.S. elections and advocacy issues will grow to roughly $16 billion next year, up 31.2% compared to the last presidential election in 2020.
The U.S. political ad market is expected to become the 10th largest ad market in the world, surpassing all of Australia.

UK to replace Japan as third largest ad market globally

The UK has moved up to third place in the rankings of the largest global ad markets, replacing Japan.
Growth in the UK's ad market is expected to be slower than the global average, but digital advertising revenue is projected to grow.

Buy Rating Maintained for Meta Platforms Amid Robust Digital Ad Market and Positive Outlook on Chinese Ad Demand - TipRanks.com

Jason Helfstein maintains Buy rating on Meta Platforms at $525.00, citing strong demand from Chinese advertisers and potential growth from artificial intelligence and machine learning.
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