#advertising-market

#advertising-market

X successfully avoided gatekeeper status under the EU's Digital Markets Act due to insufficient market impact.

Phoenix New Media reported a reduced net loss and stable advertising revenues, indicating operational efficiency despite market challenges.

Google holds a monopoly in the US text ads market due to its high and durable market share, making it a 'must have' for all companies.

Google did not define an alternate advertising market and failed to undermine Search Ads and Text Ads markets.

DOOH and programmatic advertising should align for growth.

The U.S. advertising market is forecasted to grow by 9.2% to $369 billion in 2024, showing signs of improving health.

Factors contributing to the positive growth forecast include an improved macro-economic outlook, digital media momentum, and cyclical events impact.

Havas acquired a social media agency to transform brand approach towards platforms.

Havas experienced growth in revenue and acquisitions, with a focus on expanding services beyond traditional media.

Jason Helfstein maintains Buy rating on Meta Platforms at $525.00, citing strong demand from Chinese advertisers and potential growth from artificial intelligence and machine learning.