Scoop: IAB And MRC To Collaborate On Attention Measurement Accreditation | AdExchanger
Briefly

from AdExchanger5 months ago
The MRC and IAB’s initiative aims for transparency and accountability in attention measurement, allowing for varied methodologies without establishing a universal approach.
AdExchangerhttps://www.adexchanger.com/measurement/scoop-iab-and-mrc-to-collaborate-on-attention-measurement-accreditation/
The guidelines will create a framework for MRC audits, ensuring measurement solutions are effective and user consent practices are followed by vendors.
AdExchangerhttps://www.adexchanger.com/measurement/scoop-iab-and-mrc-to-collaborate-on-attention-measurement-accreditation/
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#attention-measurement #mrc #iab #certification #digital-advertising
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