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Adelaide becomes the first attention metrics firm to enter the MRC accreditation process

Accreditation from the Media Rating Council can drastically enhance a company's legitimacy and success, though the process is challenging and rigorous.

Attention metrics step forward in guidelines - as their value is questioned

The IAB and MRC are collaborating on attention metrics accreditation to establish legitimacy in marketing measurement.

Adelaide becomes the first attention metrics firm to enter the MRC accreditation process

Accreditation from the Media Rating Council can drastically enhance a company's legitimacy and success, though the process is challenging and rigorous.

Attention metrics step forward in guidelines - as their value is questioned

The IAB and MRC are collaborating on attention metrics accreditation to establish legitimacy in marketing measurement.
moreattention-metrics
#iab

Scoop: IAB And MRC To Collaborate On Attention Measurement Accreditation | AdExchanger

Attention measurement certification is essential for industry standardization and accountability.
The initiative will lead to draft accreditation guidelines by Q1 2025.

IAB/MRC formulates measurement guidelines for $1.2B augmented reality segment (AR) - RAIN News

The IAB and MRC have created guidelines for measuring the impact of AR campaigns
AR advertising is projected to generate $1.2 billion in revenue in the US this year

Scoop: IAB And MRC To Collaborate On Attention Measurement Accreditation | AdExchanger

Attention measurement certification is essential for industry standardization and accountability.
The initiative will lead to draft accreditation guidelines by Q1 2025.

IAB/MRC formulates measurement guidelines for $1.2B augmented reality segment (AR) - RAIN News

The IAB and MRC have created guidelines for measuring the impact of AR campaigns
AR advertising is projected to generate $1.2 billion in revenue in the US this year
moreiab
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