Adelaide becomes the first attention metrics firm to enter the MRC accreditation processAccreditation from the Media Rating Council can drastically enhance a company's legitimacy and success, though the process is challenging and rigorous.
Attention metrics step forward in guidelines - as their value is questionedThe IAB and MRC are collaborating on attention metrics accreditation to establish legitimacy in marketing measurement.
Adelaide becomes the first attention metrics firm to enter the MRC accreditation processAccreditation from the Media Rating Council can drastically enhance a company's legitimacy and success, though the process is challenging and rigorous.
Attention metrics step forward in guidelines - as their value is questionedThe IAB and MRC are collaborating on attention metrics accreditation to establish legitimacy in marketing measurement.
Scoop: IAB And MRC To Collaborate On Attention Measurement Accreditation | AdExchangerAttention measurement certification is essential for industry standardization and accountability.The initiative will lead to draft accreditation guidelines by Q1 2025.