Roblox is introducing video ads on virtual billboards in the metaverse, partnering with big brands. The move allows for a new revenue stream and targets its massive user base of 72 million daily active users, particularly focusing on Gen Z consumers.
Despite assurances that video ads will only be seen by users over 13, concerns remain about safety verifications. Criticism surfaces regarding the platform's influence on young users and calls for stricter legal regulations to protect children from harmful content on Roblox.
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