Digiday's survey found that 40% of ad industry members have plans to attend Cannes this year. More industry members are planning on attending the event, with meetings and dealmaking in mind this year.
33% of ad industry members stated that meetings are the most important reason to attend Cannes, followed by 26% who prioritized dealmaking. A guide with dos and don'ts is provided for Cannes attendees, emphasizing integrity when judging.
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