Referral traffic from Google Discover increases in 2024 amid the steady decline of referrals from social

In 2024, publishers faced declining social media traffic but saw a significant increase in referral traffic from Google Discover, which rose from 22.8% to 25.7%.

Despite efforts to engage newer social media platforms like Bluesky and Threads, publishers struggle to build significant audiences, focusing instead on maximizing their limited resources.

Read at Digiday