#audience-development

[ follow ]
Digiday
2 weeks ago
Marketing

Publishers not ready to change social media strategies as TikTok ban looms

Executives from major publications are not overly concerned about the potential TikTok ban, as they have strong audience development strategies on other platforms. [ more ]
Digiday
1 month ago
Marketing

Publishers turn to other platforms to address platform referral traffic issues

Publishers are investing in alternative social platforms like Instagram and TikTok for reach.
Concerns exist over whether alternative platforms can compensate for the decline in social referral. [ more ]
[ Load more ]