How publishers drive meaningful performance with vendor partnershipsNavigating digital advertising complexity requires deeper partnerships, not just technology adoption.Understanding business goals is crucial for publishers to achieve meaningful performance outcomes.
Traffic referrals from Threads surge for some publishers this yearSocial media referrals to Newsweek are experiencing significant growth, driven by Meta's renewed approach towards publishers.Threads has become an unexpected powerhouse for Newsweek, outperforming X despite a smaller follower base.
Referral traffic from Google Discover increases in 2024 amid the steady decline of referrals from socialPublishers' referral traffic from social media continues to decline, with Google Discover as a notable exception.
Traffic referrals from Threads surge for some publishers this yearSocial media referrals to Newsweek are experiencing significant growth, driven by Meta's renewed approach towards publishers.Threads has become an unexpected powerhouse for Newsweek, outperforming X despite a smaller follower base.
Referral traffic from Google Discover increases in 2024 amid the steady decline of referrals from socialPublishers' referral traffic from social media continues to decline, with Google Discover as a notable exception.
Rhett & Link's Mythical Hires Melinda Petrow as Head of Audience DevelopmentMelinda Petrow has been appointed as senior VP of audience development at Mythical, aiming to enhance audience reach and strengthen brand presence.
Making A Case for Fun In Public MediaPublic media must go beyond distribution to be engaging and relevant in a crowded landscape.
Steve Goldstein: Unleashing The Power Of Effective Audio PromosAudio promos are essential tools in podcast marketing, significantly impacting audience development and listener engagement.
Publishers not ready to change social media strategies as TikTok ban loomsExecutives from major publications are not overly concerned about the potential TikTok ban, as they have strong audience development strategies on other platforms.