#audience-development

[ follow ]
Marketing tech
fromDigiday
1 month ago

How publishers drive meaningful performance with vendor partnerships

Navigating digital advertising complexity requires deeper partnerships, not just technology adoption.
Understanding business goals is crucial for publishers to achieve meaningful performance outcomes.
Social media marketing
fromDigiday
1 month ago

Traffic referrals from Threads surge for some publishers this year

Social media referrals to Newsweek are experiencing significant growth, driven by Meta's renewed approach towards publishers.
Threads has become an unexpected powerhouse for Newsweek, outperforming X despite a smaller follower base.
[ Load more ]