"The disadvantages of social media platforms for news publishers and audiences have grown overwhelmingly obvious. These platforms have grown rife with misinformation and vitriol that threaten to diminish public trust in journalism and encourage animosity toward journalists. Unsurprisingly, many within journalism increasingly see these platforms less as opportunities for audience building and engagement and more as challenges to journalism's economic stability and its credibility among the public."
"As social media's risks and challenges to journalists intensify (e.g., the abuse and bad faith attacks) while the benefits seemingly diminish (e.g., X and Facebook don't send big audiences to news anymore while TikTok never has), many within journalism are doubling down on ways to circumvent these platforms rather than simply making do with them. Over the past few years, for example, we've seen more and more news organizations invest"
Social media platforms pose growing harms to news publishers and audiences, including widespread misinformation and vitriol that undermine public trust and foster animosity toward journalists. Journalists increasingly view platforms not as audience-building tools but as threats to economic stability and credibility. Rising risks such as abuse and bad-faith attacks coincide with declining referral benefits — with X and Facebook sending fewer news readers and TikTok failing to generate large news audiences. As a result, many news organizations are investing in newsletters and other means to cultivate direct connections with audiences. These trends prompt examination of whether journalists conflate platform activity with broader public opinion and how perceptions of the public may shift.
Read at Nieman Lab
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