Read 11 pitch decks from startups using AI to disrupt advertising and marketing

"AI is reshaping the media and marketing industries at warp speed - whether consumers like it or not. Adtech and martech startups are raising millions of dollars from venture capital firms on the back of the AI wave. Many of these companies are developing under-the-hood tech, like agentic AI tools designed to streamline marketers' workflows and boost productivity. Others are working on creative platforms that let marketers create ads and even virtual influencers using generative AI."

""We want to disrupt the traditional ad agency," Bolbi Liu, founder of AI adtech startup AdsGency, told Business Insider. In October, AdsGency announced it raised a $12 million seed round, led by XYZ Venture Capital. Advertising agency giants are aware that they must embrace AI or risk being left behind. Large agency groups, from UK-based WPP to French holding company Publicis and US ad giant Omnicom, have pledged to invest hundreds of millions of dollars in AI over the next few years."

"There's big money to be made. A Boston Consulting Group survey of 200 senior marketers, conducted this year, found that 71% of chief marketing officers plan to invest at least $10 million annually in generative AI over the next three years, up from 57% of respondents in the 2024 edition of the study. Business Insider has interviewed the founders of startups building tools to disrupt advertising and marketing with AI. These founders shared the pitch decks they used to impress investors and raise venture capital."

AI is transforming the media and marketing industries by enabling startups to build agentic tools, AI-generated video platforms, creative ad generators, and virtual influencers. Startups in adtech and martech are raising millions from venture capital, including seed and Series A/B rounds. One startup raised a $12 million seed round to disrupt traditional ad agencies. Large agency groups such as WPP, Publicis, and Omnicom plan substantial AI investments and may acquire AI companies. A Boston Consulting Group survey found 71% of chief marketing officers plan to invest at least $10 million annually in generative AI over the next three years.

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