PubMatic Code Didn't Wait For User Consent: Why Publishers Need To 'Be Distrustful By Design' | AdExchanger
Briefly

Ad tech companies manage billions of advertising bids across thousands of publishers in a matter of milliseconds.So, when a privacy error slips through cracks, it can metastasize into a potential GDPR concern in the blink of an eye.First, in simple language: Technology developed by PubMatic and deployed on nearly 2,500 websites, including Barstool Sports, Maxim and Time.com, was as recently as this week configured in a way that put sellers and publishers at risk of GDPR violations.
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