In 2025, targeting solutions that fail to deliver precision will face mounting scrutiny - not only for wasted spend but also for their environmental toll.
The most significant trend will be the continued focus on transparency and consumer trust, underpinned by privacy compliance.
In-game audio is set to rewrite the rules of engagement in programmatic advertising, reflecting a shift towards immersive advertising experiences.
The future of programmatic advertising is being rewritten in real-time, centered around data-driven approaches and the critical use of first-party data.
#programmatic-advertising #data-driven-marketing #sustainability #consumer-trust #privacy-compliance
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