Though programmatic nonvideo digital display ad spend will rise to $70.99 billion by 2026, its proportion of total programmatic spending is set to decrease significantly.
Despite the abundance of banner ads, which are three times more than video ad units, publishers are increasingly leaning towards video and native ads to diversify revenue streams.
The growth of nonvideo rich media indicates a shift in how interactive ad formats are perceived, compelling marketers to reconsider their programmatic investments and explore innovative options.
The findings reflect a transformation in ad strategies, highlighting the declining dominance of traditional formats like banner ads and the rise of more engaging, interactive formats.
#programmatic-advertising #digital-display-ads #revenue-diversification #video-advertising #ad-spend-trends
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