Podscribe has announced that it is enhancing its audience measurement capabilities by merging Tapad (Experian) and Neustar (TransUnion) Device Graph technologies. This integration leads to notable improvements such as over 85% US household match rates, a threefold increase in digital identifiers, and enhanced audience intelligence via dual-graph triangulation. With these advancements, advertisers can now better track campaign performance, access detailed demographics, and make informed decisions based on real listener behavior rather than assumptions. These enhanced capabilities are available immediately to all Podscribe measurement clients.
By combining the two leading US device graphs, we're setting out a new standard for measurement accuracy in podcast advertising, says Matt Drengler.
Our clients can now make decisions based on actual listener behavior, not assumptions.
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