Creating a Permutive marketplace built on Index is an exciting opportunity to showcase the value of premium publisher first-party signals for effective audience targeting, ” said Jay Stevens, chief commercial officer at Permutive. “With 70% of the open internet without cookies, this partnership enables future-proofed first-party signal curation, delivering wider reach and better outcomes for both publishers and advertisers.”
We are excited to expand our partnership with Index Exchange, as it allows publishers to scale high-performing first-party audiences while ensuring user privacy, ” said a spokesperson from Permutive.
This collaboration not only helps marketers reach desirable audiences effectively but also enhances the revenue opportunities for publishers, thus benefiting both sides of the advertising spectrum.
Index Exchange is committed to maintaining high inventory quality and transparency within the programmatic ecosystem, emphasizing the need to direct revenue away from poor-quality advertising.
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