"I wanted to be part of that team and building the business, not just sitting on the sidelines," he told AdExchanger. This reflects his commitment to more than just passive investment.
Choraria noted, "But gone are the days of being a point solution," explaining the need for ad tech vendors to evolve beyond simple offerings to truly integrate with agencies and retailers.
"The next chapter for Pacvue will come from 'connecting the global ecosystem,'" underscoring the need for a more interconnected approach in ecommerce advertising.
Choraria identified that while many ad tech solutions focused on DTC ecommerce, Pacvue strategically targeted marketplaces like Amazon and Walmart, a 'contrarian bet' at the time.
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