Optable Says Chrome Privacy Sandbox Is Finally Ready For Real Campaigns | AdExchanger
Briefly

from AdExchanger7 months ago
"Through the program, advertisers can target audiences for Privacy Sandbox auctions by matching their data graphs to those of publishers that are integrated with Optable."
AdExchangerhttps://www.adexchanger.com/data-exchanges/optable-says-chrome-privacy-sandbox-is-finally-ready-for-real-campaigns/
"GAM runs an on-device Protected Audience auction for only 1% of Chrome cookieless pool and a small subset of cookied users, making the vast majority of Chrome traffic currently ineligible for Protected Audience auctions."
AdExchangerhttps://www.adexchanger.com/data-exchanges/optable-says-chrome-privacy-sandbox-is-finally-ready-for-real-campaigns/
Read at AdExchanger
#optable #chrome-privacy-sandbox #advertising #data-management-platform #google-ad-manager
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