Boosting Ad Campaigns with Astrad's Data-Driven ApproachData-driven advertising enables precise targeting and optimization, improving campaign performance through insights and audience segmentation.
Lotame's CEO Andy Monfried On The Company's Next Phase | AdExchangerDMPs still valuable despite impending third-party cookie changes.
The NY Post Is Turning First-Party Data Into Direct Deals, With A Little Help From Its Friends | AdExchangerFirst-party data crucial for publishers to win ad budgets as third-party cookies vanish.
ArcSpan and BeOp Announce Strategic Partnership to Enhance 0 and 1st Party Data CapabilitiesThe partnership between ArcSpan and BeOp provides publishers with enhanced audience insights and monetization capabilities through a unified data management platform.