This marks the ninth patent infringement lawsuit Nielsen has filed against its rivals in just three years. Panel providers TVision and HyphaMetrics are also on Nielsen's hit list.
For instance, Rembrand's new form of product placement might theoretically be co-opted by the platforms themselves, NYT posits. The platforms or ad regulators could also step in to require disclosures like other influencer sponsorships.
#nielsen #patent-infringement #lawsuit #videoamp #product-placements #rembrand #machine-learning #disclosures
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