Paramount Adds Magnite And Programmatic Demand To Its Shoppable Ads Network | AdExchangerParamount leverages its cultural influence to impact consumer behavior, exploring innovative opportunities like Shopsense AI to drive engagement and capitalize on product placements.
Nielsen Sues VideoAmp; Rembrand Dials Up Product Placements | AdExchangerNielsen has filed its ninth patent infringement lawsuit against competitors in three years.VideoAmp may face challenges due to the pending patent infringement case against it.