Paramount Adds Magnite And Programmatic Demand To Its Shoppable Ads Network | AdExchanger
Briefly

from AdExchanger8 months ago
Paramount partners with Shopsense AI to create shoppable landing pages linked to specific shows through Magnite, allowing programmatic access to product placements. Paramount sees value in keeping audiences engaged within their ecosystem through shoppable TV.
AdExchangerhttps://www.adexchanger.com/commerce/paramount-adds-magnite-and-programmatic-demand-to-its-shoppable-ads-network/
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#paramount #cultural-influence #product-placements #shopsense-ai #magnite
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