Paramount Adds Magnite And Programmatic Demand To Its Shoppable Ads Network | AdExchanger
Paramount leverages its cultural influence to impact consumer behavior, exploring innovative opportunities like Shopsense AI to drive engagement and capitalize on product placements.
Magnite reported a robust start to 2024 with Q1 revenue of $149M, attributing growth to CTV and DV+. They expect at least 10% growth in contribution ex-TAC for the full year.
Magnite Makes Its Case As A Differentiated SSP | AdExchanger
Magnite's revenue from CTV advertising rose 18% YOY to $55 million, driven by the success of its SPO product ClearLine in gaining traction with agencies and brands.
2 Digital Ad Tech Stocks to Buy Hand Over Fist in April | The Motley Fool
The online advertising market is rebounding; consider investing in The Trade Desk and Magnite stocks poised for growth.
Ad tech's take: early reactions to Google's third-party cookie demise
The Trade Desk's alternative to cookies, Unified ID 2.0, is driving a 30% increase in CPMs for adopting publishers.
Magnite is fully supporting the Privacy Sandbox despite its challenges in replacing third-party cookies.