Reddit has implemented a system for users to report ads violating its policies, which results in a one-year advertising block for offending advertisers. Currently, users can block ads related to specific categories like alcohol and politics, but complaints indicate issues with the system's effectiveness. While personalized ads have been mandated in some areas, Reddit anticipates increased overall ad presence, especially as it plans to introduce contextual ads in posts and comments. As of 2024, advertising accounted for 92% of Reddit's revenue, underscoring its growing focus on monetization.
Reddit users can report ads that violate policies, leading to a year-long ban for the advertiser from targeting that user – a clear stance on ad compliance.
Despite offering ad controls, Redditors are expected to encounter an increase in ad presence over the next few years, influenced by changes in accessibility.
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