Netflix announced at its upfront presentation in New York that its ad-supported tier has exceeded 94 million monthly users, highlighting strong engagement metrics among younger audiences. Amy Reinhard, the ads chief, emphasized that Netflix boasts the highest number of 18-34 year old ad-supported users compared to traditional networks. The company also unveiled its advanced in-house ad tech suite, aimed at improving programmatic buying and measurement. Furthermore, a new generative AI ad product will link ads directly to specific shows, reinforcing Netflix's dual prowess in technology and entertainment.
When you compare us to our competitors, attention starts higher and ends much higher. And even more impressive, members pay as much attention to mid-roll ads as they do to the shows and movies themselves.
Our ability to combine best-in-class technology with shows and movies that everyone is watching and talking about makes our offerings unique.
So while a lot of companies are either/or - either they have great technology, or they have great entertainment - our superpower has always been the fact that we have both.
[...] a dollar spent on Netflix is more valuable than a dollar spent anywhere else.
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