NBCU's Pre-Upfronts Pitch Highlights Sports, Data And Measurement | AdExchanger
Briefly

But the platform's new ad offerings 'aren't just Olympics features - these are Peacock features,' John Jelley, SVP of product and user experience for Peacock and global streaming.
NBCU used One24 to tout improvements to its programmatic, targeting, measurement, and commerce capabilities for streaming buys - priorities for advertisers heading into the upfronts.
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